The Avengers is peak commercialism, fusing merchandising and fun. Despite its flaws, the script successfully paces characters and tension by restraining action early on. Meanwhile, Whedon's humor is measured, taking key threats seriously. Furthermore, as the first crossover superhero film, its gimmick was still novel. Yet, it's difficult to overly praise the writing because of its generic conflict, convenient devices, nonsense science, sanitized action, and predictability. Plus, the finale doesn't establish objectives, spacing, or tactics. Characters aimlessly run around, artificially serving emotional beats. Therefore, while The Avengers is an enjoyable blockbuster, its story is fallible.
On a technical level, The Avengers is solid. First and foremost, its casting is king and paved the way for the franchise juggernaut. Next, the soundtrack has an iconic melody (yet is generally forgettable), the production design is a merchandising extravaganza (yet is otherwise unimaginative), and the sound is comprehensive with abstract touches. The editing isn't dynamic, but blends plotlines and keeps the pacing tight. The cinematography has energy and a symbolic upside-down shot. Lastly, the effects are significant (despite being obvious). Overall, The Avengers has a cohesive tone and moves with purpose. It's not art, but it's landmark entertainment.
Writing: 6/10
Direction: 7/10
Cinematography: 7/10
Acting: 7/10
Editing: 7/10
Sound: 8/10
Score/Soundtrack: 8/10
Production Design: 8/10
Casting: 10/10
Effects: 8/10
Overall Score: 7.6/10
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